The Luxury Travel Expo took place in Riyadh from September 25 to 27, 2025, bringing together global luxury tourism brands, premium cruise lines, and high-end hotels. The event focused on offering exclusive travel experiences tailored for clients seeking exceptional quality and comfort.

The exhibition featured special promotions from world-class resorts, luxury cruise itineraries, and executive travel packages for business leaders and VIPs. Panel discussions highlighted the future of luxury tourism in Saudi Arabia and the potential of local destinations to attract upscale travelers.

A delegation from Nawaat Al Arabia attended the expo to examine emerging trends in luxury hospitality and explore opportunities to integrate premium experiences into major events. The company emphasized that understanding luxury service standards contributes to elevating the design and execution of high-profile events.