The Middle East Travel Expo 2025 in Dammam attracted major airlines, hotels, travel agencies, and government representatives. The exhibition showcased global travel trends and introduced newly developed Saudi destinations.

A delegation from Nawaat Al Arabia attended the event to explore market developments, engage with industry stakeholders, and participate in sessions covering digital transformation in tourism. The company highlighted that attending such events supports its efforts to deepen its understanding of visitor-experience design and tourism-event integration.