The Autumn Tourism Festival in AlUla was held from October 20 to 25, 2025, offering cultural, artistic, and entertainment experiences across the region’s iconic landscapes and heritage sites. The festival featured light shows, music performances, guided archaeological tours, and artisan exhibitions.

The event showcased AlUla’s identity as a global cultural destination, with immersive activities designed to connect visitors with the region’s history through modern visual and sound installations. Thousands of local and international visitors attended, reflecting the festival’s growing influence.

A delegation from Nawaat Al Arabia attended the festival to explore international-level cultural event models. The company highlighted the importance of such events in inspiring innovative visual experiences and enhancing audience engagement within major cultural activations.

The team toured the artistic exhibitions and participated in discussions on merging heritage, nature, and innovation in event design.